Learning Package 11 - Improving Your Social Media Game

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Handwritten letters, direct eye contact, stolen smiles and the art of listening to your heart was the original social media. - Nitya Prakash.

Keeping in touch with family and friends via social media is a part of our lives. What we post, share and read keeps our relationships close and bridges the physical distance between us.

Videos

1. LinkedIn 2020 Trends by Kerri Twigg

A Linkedin top voice expert shares five actions to take if you are looking for a new job or intending to build up your profile on LinkedIn.

Source: LinkedIn 2020 Trends (2020, May 14). Kerri Twigg.

2. 7 Marketing Trends to Help you DOMINATE Social Media in 2020 by Neil Patel

In this video, Neil Patel explains seven marketing trends that will help users dominate social media in 2020.

Source: 7 Marketing Trends to Help you DOMINATE Social Media in 2020 (2020, March 9). Neil Patel.

Stories on the Internet

1. 4 Best Social Media Marketing Platforms In Singapore
Carlo Angelo Sunga. Published on shapingonlinefuture.com, on February 2020.

This article takes a close look at the most dominant social media platforms in Singapore.

2. 23 Ways to Easily Increase Instagram Engagement in 2020
Adam Phillips. Published on falcon.io, on February 2020.

Instagram is a very popular social media platform. Learn useful ways to increase engagement such as posting consistently and having a visually consistent feed to attract followers to your page.

eBooks

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Aron Levin

Apress, 2019.
Learn how to create an effective influencer marketing campaign in 3 steps. Find out more about producing YouTube videos and also understand the digital landscape.
Borrow the eBook with the app📱 or online💻.

Influencer: Building Your Personal Brand in the Age of Social Media

Brittany Hennessy

Citadel Press, 2018.
The writer has seen the growth of social media through the years and identifies the core influencer principles such as creating content, using hashtags to be discovered and the best ways to improve your profile.
Borrow the eBook with the app📱 or online💻.

Influence: How Social Media Influencers Are Shaping Our Digital Future

Sara McCorquodale

Bloomsbury Publishing, 2019.
The power of influencers is explored through interviews with major players in the social media world. Learn how the digital landscape is shaped and how to capitalise on this new media industry.
Borrow the eBook with the app📱 or online💻.

One Million Followers: How I Built a Massive Social Following in 30 Days

Brendan Kane

BenBella Books, Inc., 2018.
Brendan Kane has worked with celebrities and famous brands to build their social media following. Learn all about how to create engaging content and build a brand with various social media platforms.
Borrow the eBook with the app📱 or online💻.

The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility

Gail Martin

Red Wheel Weiser, 2017.
Social media is an important step to grow your business, gain a greater following and become more credible. Learn the necessary steps to take to build a loyal customer following for the long term.
Borrow the eBook with the app📱 or online💻.

Tell Me About Yourself: Personal Branding and Social Media Recruiting in the Brave New Online World

Stavros Papakonstantinidis

Business Expert Press, 2018.
Learn how personal branding can help when it comes to social media recruitment and professional career development.
Borrow the eBook with the app📱 or online💻.

Capture Your Style: Transform Your Instagram Photos, Showcase Your Life, and Build the Ultimate Platform

Aimee Song

ABRAM, 2016.
Popular and successful Instagram star, Aimee Song, shares the secrets to styling and promotion on Instagram. Learn the tips and techniques to create the perfect photograph plus how to market your brand.
Borrow the eBook with the app📱 or online💻.

Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time

Joel Comm, Dave Taylor

Wiley, 2015.
Twitter is an important part of a social media marketing strategy when it comes to promoting businesses. Learn ways to create campaigns to spread your company’s message and gain a larger following.
Borrow the eBook with the app📱 or online💻.

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